?Software company Pipedrive, which has a sales CRM tool for small and medium-sized businesses, is the latest ??European company to reach unicorn status at a $1bn+ valuation
Founded in 2010 in Estonia
and with its HQ now in New York, it has the big task of convincing companies not to use market leaders Salesforce, and come to them instead.
Via Sifted and TechCrunch
https://techcrunch.com/2020/11/12/european-unicorns-are-no-longer-a-pipe-dream/?fbclid=IwAR2ZbDZ0fxcaH-r3kj8tsWLUTgtumIwcZFPV0CgK1JfE9CDnxy3-pyTjOpk