Ukrainian team Respeecher took part in the digital campaign with the NFL and global creative agency 72andSunny turned to VFX company Digital Domain to create an adaptive, high-fidelity digital version of former NFL coach and executive Vince Lombardi for Superbowl LV
Broadcast Sport: “Lombardi’s voice was recreated by digital voice cloning experts Respeecher, who went through hours of existing audio footage, isolating Lombardi’s speech patterns and vocal tenor to create a digital database. This was then combined with a voiceover from a speaker with a similar accent and cadence to Lombardi to create the final result.”
Previously the team used AI technology for voice generation in The Mandalorian – an American space Western television series created by Jon Favreau for the streaming service Disney+ .
Respeecher applies deep learning to do speech processing for a spectrum of B2B markets. The prototype first product allows speaking with the voice of someone else.