On April 8, Adsider LIVE / Business of Publishers 2021 – a free conference on monetization for online publishers that will happen live on YouTube.
For everyone who creates and monetizes websites, works with ads and data on the publisher’s side
- phase-out of 3rd-party cookies in Google Chrome and other browsers;
- reallocation of advertising budgets to mobile apps and large platforms that collect user data;
- surge in privacy legislation, fading addressability on the web;
- problem with user identification in different channels;
- advertisers’ reluctance to buy ads against news coverage
- Monetization 2.0: classic and non-standard approaches to monetization from media holdings and big media
- Data and technologies: how to reinforce ad-supported monetization model with data
- Strong connections: how advertisers and ad agencies work with content projects
- Vitalii Sych, НВ,
- Ivan Shestakov, MEGOGO,
- Ivan Fedorov, Admixer,
- Alexandra Bulygina, Amnet Ukraine,
- Pavel Voronyuk, TUT.BY, and others.