Financial Times: Young entrepreneurs pivot to battle on Ukraine’s economic frontline

For Ukraine’s entrepreneurs, the war poses the biggest challenge since communism collapsed three decades ago and the country secured its independence in the dismantling of the Soviet Union.

  • Even as they try to save their businesses from bankruptcy and protect the country’s floundering economy, many are doing what they can to help alleviate the human suffering and, often, to support the war effort.
  • Andrey Stavnitser says that even bosses once seen as self-centred and corrupt have “transferred their moneymaking skills” to buying bulletproof vests and helping the government.

Yaroslav Azhnyuk, cofounder of Petcube, O0 Design, Fuelfinance: “You feel the adrenaline and importance of the situation, and it keeps all of us motivated. In my companies and across the board, there is not a single organisation that is not working hard for the war effort.”

Read more via Financial Times

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