TNW: This startup is giving renters solar power


Generate renewable energy with balcony solar panels

  • Renewable energy is all the rage, but while homeowners can install things like solar panels, renters are being left behind. Fortunately, a Berlin-based startup We Do Solar with Ukrainian cofounder Karolina Attspodina is trying to change that.
  • What most interests me is not the solar panels themselves, but the market opportunity. Germany has a unique housing culture. 48.9% of the population live in rental properties (much lower than the Western European standard), while 56.1% of Germans reside in apartments.
  • This means that a company like We Do Solar — which can provide equipment normally out of these people’s reach — has the potential to thrive. The one stumbling block here though is cost.

Read more via TNW 

This startup is giving renters solar power

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