The technology revolution in the automotive sector is changing how cars are built.
Luxoft, a DXC Technology Company, (NYSE: DXC), is a digital strategy and software engineering firm providing bespoke technology solutions that drive business change for customers the world over. Luxoft uses technology to enable business transformation, enhance customer experiences, and boost operational efficiency through its strategy, consulting, and engineering services. Luxoft combines a unique blend of engineering excellence and deep industry expertise, specializing in automotive, financial services, travel and hospitality, healthcare, life sciences, media and telecommunications.
What is/was the challenge?
Taking center stage in the Mercedes-Benz presence at the Consumer Electronics Show in Las Vegas, January 2018, was the world premiere of the intuitive and intelligent multimedia system MBUX – Mercedes-Benz User Experience. It entered series production in 2018, in the new A‑Class.
There was a need in a UX technology platform to connect MBUX to the underlying features in the infotainment system and enable the integration of Artificial Intelligence and Augmented Reality into the in-car experience.
What is the project?
The MBUX platform is a next-generation infotainment system that transforms how drivers and passengers interact with a Mercedes-Benz. The UX technology platform that powers it was co-created by Luxoft and Daimler AG using modern agile development processes that allowed the development team to focus on the customer experience.
The platform connects MBUX to the underlying features in the infotainment system and enables the integration of Artificial Intelligence and Augmented Reality into the in-car experience. This helped to create a deep and emotional connection between the Mercedes-Benz, driver and passengers.