How to understand and navigate cultural differences in the global business environment?
Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in a hierarchy; Scandinavians think the best boss is just one of the crowd. It’s no surprise that when they try and talk to each other, chaos breaks out.
In The Culture Map by INSEAD professor Erin Meyer, provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice. The book has appeared in Harvard Business Review, Singapore Business Times, and Forbes.com.
Within the TechUkraine event “Entering the Netherlands market for your startup” Emilie Verbunt, Lead Operations & International Projects at DutchBasecamp, demonstrated the cultural differences between the Netherlands and Ukraine according to Erin Meyer’s book The Culture Map. According to the tool, Ukraine and the Netherlands could not be more different: except for giving negative feedback, there we do find each other at the end of the direct spectrum; also, the tool shows our differences from trusting to decision-making.