European professional soccer team ranked No. 1 in the Ukrainian Premier League, FC Dynamo Kyiv has engaged Moonwalk, a blockchain company enabling brands to create their own digital economies, to build the first-of-its-kind sports ecosystem centered around the fan community.
Dynamo Kyiv is expected to be able to drive increased revenue while accelerating fan participation by enabling digital tokens to be earned and spent throughout the team’s expanding ecosystem.
Fans will be able to earn these tokens based on their participation with the team and spend the tokens in Dynamo Kyiv’s stadium and digital marketplace. Read more via UKTN