Ukrainian Depositphotos and Crello have been acquired by global design company Vistaprint, the design and marketing partner to millions of small businesses around the world. According to TechCrunch, the amount of the deal is $85 million.
- As a result of the acquisition, Depositphotos will remain to operate as a separate brand with accelerated investments in tech, team and marketing activities to expand its product development team, grow its customer base and brand presence in North America and Europe.
- Crello has been rebranded to VistaCreate, and becomes a part of the newly formed Vista parent brand, along with VistaPrint, 99designs by Vista and Vista x Wix (as an integrated strategic partner). These design services enable Vista to offer small business owners end-to-end solutions that support them online, offline, on-the-go, and at any point in their entrepreneurial journey.
- Following the acquisition, Vista plans to expand hiring initiatives in Ukraine, and is going to double the local team in the next 12 months.
- The former CEO of Depositphotos Vadim Nekhai joins the Vista team and will continue to lead VistaCreate and Depositphotos reporting to EVP and President of International for Vista, Florian Baumgartner.
Vadim Nekhai, Vice President of Depositphotos and VistaCreate: “As a part of the global Vista family, we’ll get the resources and investment to accelerate our product innovation and expand our service offering to provide customers with the tools and support they need to stand out in the digital world. For our Ukraine-based team it’s a unique opportunity to get access to the resources, knowledge and culture of an international corporation, while remaining to work in our favorite startup mode.“
Florian Baumgartner, President of International for Vista: «The acquisition of Depositphotos and Crello is yet another step in our journey towards building a compelling full-spectrum design offering. Through the launch of VistaCreate, small businesses will have access to a platform that makes it easy for them to bring their social media and digital design visions to life, no matter their experience.”
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