Parimatch Tech has secured two M&A deals to bring mr.fish and PokerMatch under its umbrella as the European sports betting brand looks to expand its entertainment and marketing portfolio.
- Mr.fish is a performance marketing company that provides player recruitment and engagement services for iGaming operators, while PokerMatch is a Ukrainian online poker room and ranks among the world’s top companies in its sector.
- By integrating mr.fish, Parimatch hopes to improve its marketing technology as it eyes Eastern Europe, where the performance marketing company retains a leading position. It focuses on a wide range of digital services, including affiliate marketing, SEO and retention.
- PokerMatch meanwhile has been described by its new owner as a “value-added product” that will enhance its entertainment proposal to end customers. To make this acquisition even sweeter, the company is the partner of the All-Ukrainian Sports Poker Federation and the title sponsor of the Ukrainian national sports poker team.
via Gambling Insider, dev.ua