Pinterest acquired the Belarus-based video editing app Vochi with the aim of enabling its creator community to bring more quality video content to the platform. Financial terms of the transaction were not disclosed.
- The company will be bringing in both the IP at Vochi and its 40-person team, including its founders, to expand Pinterest’s set of video creation tools and to help its creators make more dynamic videos.
- The Belarus-based video editing app was founded in 2019 by Ilya Lesun, Anna Buglakova, Vasily Kasnitsky and Sergei Malyutin, and incubated by Andrei Avsievich and Yury Melnichek from Bulba Ventures. The app leverages a proprietary computer vision-based video segmentation algorithm that applies various effects to specific moving objects in a video or to images in static photos. Its effect lineup includes a “motion” effect to highlight movement, a “glitch” effect, a “clones” effect, those that change the light and shadows, or those that add animated objects to videos — like a burst of butterflies or neon shapes, and much more.
Prior to joining Pinterest, Vochi had raised $4.2 million in funding and was on the path to a Series A. Investors in its most recent round included Ukrainian TA Ventures and Flyer One (ex-Genesis Investments), as well as Angelsdeck, A.Partners, Startup Wise Guys, Kolos VC and angels from companies like Belarus-based Verv and Estonian unicorn Bolt.