Fans Can Enter the Matrix via Warner Bros. Pictures and Reface’s global promotional partnership for The Matrix Resurrections

Warner Bros. Pictures and Reface have launched a promotional partnership using Artificial Intelligence & Machine Learning technology to swap fans’ faces with characters in scenes from the upcoming blockbuster film The Matrix Resurrections

“Giving filmgoers the chance to digitally ‘live’ their favorite on-screen moments is a new frontier in personalized, immersive entertainment,” said Dima Shvets, CEO and co-founder of Reface. “Synthetic media is enriching fans’ connection to film and other entertainment mediums, opening doors for the creation of new engaging, customized and on-brand content that they can share at scale with their family and friends.”

The partnership with Reface is the latest in a wave of innovative promotions for The Matrix Resurrections in the runup to the film’s U.S. release in theaters and on HBO Max on December 22, 2021. Fans were first teased footage from the movie on an interactive website that served up 180,000 video variations depending on user choices and time of day. 

“We are excited to be partnering with Reface and to leverage their cutting-edge use of AI and synthetic media to reach a global audience just as The Matrix Resurrections hits screens around the world.  Allowing fans of The Matrix universe to place themself into that world via a digital simulation, well, what could be more Matrix than that?” said Bryan Warman, Warner Bros. Senior Vice President of Worldwide Digital Marketing.

Synthetic media is transforming content both in the entertainment industry itself and the massive marketing campaigns that support it. 

“We’re really just starting to see the opportunities of synthetic media technologies, which makes this an incredibly exciting time for new innovative, forward-thinking partners to meet consumers wherever they are,” said Anton Volovyk, Reface’s Chief Business Officer. “The promise of AI/ML is facilitating previously impossible digital brand experiences that are more immersive, memorable and personal, while also being more accessible.”  

The Matrix Resurrections content is free to all users of the Reface app for both iOS and Android and will be available until February 25th. User-uploaded content is reviewed by a moderation team and automatic detection tool to block prohibited content that violates Reface‘s Terms of Use and Community Guidelines.

About The Matrix Resurrections

From visionary filmmaker Lana Wachowski comes The Matrix Resurrections, which reunites original stars Keanu Reeves and Carrie-Anne Moss in the iconic roles they made famous, Neo and Trinity. The film also stars Yahya Abdul-Mateen II, Jessica Henwick, Jonathan Groff, Neil Patrick Harris, Priyanka Chopra Jonas, and Jada Pinkett Smith.

Lana Wachowski directed from a screenplay by Wachowski & David Mitchell & Aleksander Hemon, based on characters created by The Wachowskis. The film was produced by James McTeigue, Lana Wachowski and Grant Hill.  The executive producers were Garrett Grant, Terry Needham, Michael Salven, Karin Wachowski, Jesse Ehrman and Bruce Berman. 

Warner Bros. Pictures Presents, In Association with Village Roadshow Pictures, In Association with Venus Castina Productions, The Matrix Resurrections. The film will be distributed worldwide by Warner Bros. Pictures. It will be in theaters internationally beginning December 16, 2021 and in the U.S. in theaters and on HBO Max via the Ad-Free plan on December 22, 2021; in the U.S. it will be available on HBO Max in 4K UHD, HDR10, Dolby Vision and Dolby Atmos (English only) on supported devices for 31 days from theatrical release. The film is rated R for violence and some language.

About Warner Bros. Pictures

Warner Bros. Pictures Group is comprised of Warner Bros. Pictures, New Line Cinema, Warner Animation Group and DC-based film production. Warner Bros. partners with the world’s most inspiring storytellers to create extraordinary entertainment on every screen for the global audience. Warner Bros. Pictures Group has been at the forefront of the motion picture industry since its inception and continues to be a leading creative force, producing the broadest slate of films comprised of worldwide theatrical releases and films premiering exclusively on HBO Max.

About Reface

Reface is a leader in applying AI/ML technologies for personalized content creation. The Reface app hit #1 in the App Store soon after release and was listed among the best apps of 2020 by Google Play. Celebrities including Elon Musk, Justin Bieber, Snoop Dogg, and Miley Cyrus have shared refaced videos. As of November 2021, the Reface app has been installed 180 million times, and users have generated more than 4.5 billion pieces of synthetic media. 

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