Ukraine has launched its official account on Spotify, the world’s most popular music streaming platform, on Dec. 20
- Ukraine’s Foreign Ministry has partnered with the Ukrainian Institute and Slukh, an online media outlet covering music, for this cultural diplomacy project.
- The account is called Ukraine.ua. It now offers six playlists themed by moods “that everyone can relate to,” such as inspiration, joy, sadness, motivation.
- The playlists feature songs by the giants of the Ukrainian music scene such as rock band Okean Elzy and electronic group Onuka. There are also little-known gems that can be discovered by local and foreign audiences including electronic music DJ and producer Koloah and sexy indie pop band Latexfauna.
- The account is aimed to promote not only contemporary Ukrainian music but local culture in general.