[TechUkraine news] Powered by Ukrainian Genesis African marketplace Jiji acquired Ghana-based Tonaton.com

Powered by Ukrainian Genesis, the biggest African marketplace platform Jiji.ng has acquired Ghana-based classifieds heavyweight Tonaton.com, part of Saltside Technologies. The financial details of the deal have not been disclosed.
  • The acquisition is a milestone in Jiji’s strategy to build a leading marketplace in Africa through strategic expansion.
  • Jiji and Tonaton users will now have access to a larger network of buyers and sellers, which will significantly increase trading opportunity and aggregate user base in what is seen as a major market consolidation in the classifieds sector.
  • With Jiji’s move to a large-scale presence in the African continent, and following its acquisition of OLX in 2019, and its recent acquisition of Cars45 in 2021, the deal sees the company well-positioned to tap into a larger share of the African market.
  • Co-founded by Anton Volianskyi and Vladimir Mnogoletniy, Jiji operates across five countries, attracts over 12 million unique users monthly that engage with over 4 million ads with a total value of over $10 billion.
via AIN.UA