At the beginning of the war, the founder of Unicorn Nest, Denys Dovgopolyi, initiated the project with several hundred volunteers who came to the top managers of companies and persuaded them to close or suspend the business in Russia.
- In the early days of the war, I was approached by nearly 200 hedge fund leaders with whom I had worked for 15 years in my investment career. When they asked how to help, I sent them a link to donate to Armed Forces and was quite surprised by the result. Several of them instantly donated substantial amounts of their own pockets – up to half a million euros.
- So I realized that I could use my own connections to blockade Russia. I began to write to all “warm” contacts with a call to withdraw from the toxic market and not to finance the murder of Ukrainians. More than 200 enthusiasts later joined the initiative.
The first stage of communication with brands is a polite request. For 30% of them, this is usually enough. If excuses begin, we press on the conscience and remind of the atrocities of the racists – another 10-15% capitulate here. The last argument is the threat of instant publicity.