TNW: How Russia and Ukraine are using social media as the war drags on

 Social media has become a primary source of information for news-hungry audiences around the world trying to make sense of the Russian invasion of Ukraine.


At the same time, it’s being used by the governments of Russia and Ukraine to set the agenda for wider media reporting.

Official Russian government accounts have been found to be amplifying pro-Russia disinformation on Twitter. Meanwhile, the Ukrainian government has taken to the platform to appeal to its two million followers for support.

Information warfare is no longer an additional arm of strategy, but a parallel component of military campaigns. The rise of social media has made it easier than ever before to see how states use mass communication as a weapon.

  • Putting social media in the mix
  • Information warfare
  • Why use humor?

Humour is particularly effective on social platforms because it produces virality.

And in the case of Ukraine’s defence, it displays defiance. After all, Ukraine’s President Volodymyr Zelenskyy (a former comedian) was famously thrust into the political spotlight thanks to a satirical television production. In it he played the role of a teacher whose secretly-filmed rant about corruption goes viral, leading the character to become President.

Read more via TNW 

How Russia and Ukraine are using social media as the war drags on

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