The small companies that keep Ukraine’s economy buoyant are teaming up to keep money flowing in.
The campaign’s website #SpendWithUkraine features more that 100 Ukrainian brands, from smart gadgets like Ajax Systems, a professional security company; to productivity software, like typing-assistant Grammarly, to entertainment, like face-swapping app Reface, to dozens of popular fashion companies.
When the Russian invasion of Ukraine began, 33-year-old Andrey Klen — the co-founder of design firm O0 and co-founder and CMO of internet-connected laser-toy maker Petcube — had been preparing both his staff for about three weeks:
“The threat was imminent. We needed to have individual relocation plans in place.”
Along with his co-founder of both companies, 34-year-old Alex Neskin — who’d last year moved with his wife, daughter, and mother from Kyiv to the San Francisco Bay Area — Klen helped more than half of his 50 Ukraine-based employees relocate. Most went to western Ukraine, some to Europe. Then a bomb dropped 1,000 meters from Klen’s home in Kyiv. He needed to get out too.
“If you spend with Ukraine, you are supporting the economy. The companies are spending money building and supporting the army,” Andrey Klen says. He points out that while armies win battles, economies win wars.
Read more via INK.
There are several other organizations to support:
- Army SOS, which develops drones;
- Everybody Can, an organization that supports internally displaced people;
- Help on the Ministry of Defense website.