150sec: Economic war in Ukraine – Meet the fintech startup fighting to save Ukrainian small business

In a bid to win an economic war, the Ukrainian fintech startup Fuelfinance is fighting tirelessly to provide resources to the country’s small businesses amid an economic catastrophe brought on by the invasion.

  • With over 200 projects over the last three years, FuelFinance manages over $200 million in annual recurring revenue for small and medium-sized enterprises (SMEs) in Ukraine and abroad.
  • In the months leading up to the invasion, Mysko met with each member of the FuelFinance team to discuss possible action plans in different war scenarios, including prioritizing staff duties and finding potential relocation sites. “At that time, it looked like a reassuring action plan, but none of us fully believed that a full-scale war could happen,” she said.
  • In addition to providing anti-crisis plans to its clients, FuelFinance has also launched an online platform for Ukrainian entrepreneurs, which includes resources on how to stabilize business, access wartime funding, and use anti-crisis financial payment calendars.


Alyona Mysko, CEO and founder of FuelFinance, a Forbes 30 under 30 Ukraine entrepreneur: “Our product for Ukrainian businesses has focused on solving financial problems during war, and numerous initiatives were created to support Ukrainian brands and businesses.”

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Come Back Alive is one of the largest charitable foundations that supports Ukrainian soldiers, founded by the IT specialist Vitaliy Deynega. The organization collected more than 210 million UAH (more than $7M) in 2014. According to Na chasi, the Patreon page Come Back Alive is in the top ten projects by the number of financial donations.


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