During the past 10 months, Ukraine’s embattled tech sector has proven to be one of the foundations on which the country has built its resistance against the Russian aggression. It has offered support for its army in cyberspace with initiatives such as the IT army, and many startups and tech companies have also brought up innovative technologies or logistical support which have also been used on the battlefield. Surviving under such conditions, Ukraine’s tech sector has also managed to rebrand itself and the country in the process.
According to Ukrainian techpreneurs, efforts from the brave Ukrainian people have also spilled into many industries in the country, illustrating just how much people and businesses want to defend their homes.
- Viroslava Novosylna, CEO of PR agency SLOVA Tech and co-founder of the international non-profit community of Wtech (Women in Tech): “The brand of Ukraine, “Bravery” has become a reflection of our spirit and the struggle of Ukrainians, as well as unity and mutual assistance. From the very first days of the invasion, people became volunteers, helped IDPs, restored the economic front, and joined the fight against disinformation and cyber warfare.”
- Daria Leshchenko, CEO of Kyiv-based customer support service SupportYourApp: “The world saw — Ukrainians can work effectively and deliver stunning results under any conditions. There is a saying — “Be brave, like Ukraine”. It can now be heard or seen anywhere in the world. I think it best describes what the brand of Ukraine is associated with in the modern world. The same applies to Ukrainian companies.”
- Julia Petryk, PR Lead at MacPaw: “Ukrainians show unbelievable resistance while living, working and studying during these tough times for our country. Because of the recent attacks on our infrastructure, Ukrainians need to adapt to blackouts now. However, even under such harsh circumstances, we know that our freedom is worth it.”
- Aliona Guseva, Kyiv-based PR specialist: “In this regard, we are setting a kind of bar for other states — that if there is a desire and an incentive, resources will certainly be found even during a war without electricity, heating, water supply, and time and communication. Yes, we spend a lot of power on fighting the enemy, volunteering, many industry specialists are currently at the front, 13% have been relocated abroad, but in general, we are keeping the bar that we set for ourselves at the beginning of the year and transforming reality while accepting its constant unpredictability.”
Read more via The Recursive
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