Ukrainian EdTech platform for learning foreign languages Preply has opened its first American office. It is located in New York, in the local co-working space The Malin. The company’s press service informed “Forbes Ukraine” about the news.
- The USA is the third country after Ukraine and Spain where Preply has physical offices.
- The company has about 600 employees in 30 countries in Europe, Africa, Asia, Latin America, and the United States, the company told the journalists. According to the startup’s forecasts, at least 25 employees will work in the American office by the end of the year. The company added that since July 2022, their team has increased by more than 20%.
- Chief Brand Officer Sofia Tavares and Chief Revenue Officer Jerry Kingkade have joined the US office team.
- Preply plans to expand its presence in the US, writes Forbes, quoting Kingkade: “Up to 75% of working Americans believe that foreign language skills are important to their career opportunities. As we launch our US presence in New York, we look forward to gaining momentum, serving the needs of this working-age population, and playing a role in filling a specific vacancy in the labor market.”
- Currently, about 40,000 tutors with students from 180 countries use the platform. Most students are from the USA, Germany, Poland, Great Britain, and Canada.
Rebranding
In addition to launching the new location, Preply also announced a rebranding and a new visual style for the project. The new look of the brand was developed by the London agency Koto.
