Founded in 2017 by Ukrainian entrepreneur Vladyslav Zhovtenko, RedTrack helps e-commerce media buyers make decisions and scale campaigns to grow revenue. The platform serves over 800 businesses globally, including e-commerce stores and marketing agencies in over 100 countries. It manages 60,000 ad accounts and helps generate over $2 billion in revenue. RedTrack integrates with platforms such as Facebook, TikTok, Google, and Shopify.
The new funding will be used to strengthen the company’s product team, accelerate AI product development, and capitalize on existing traction in the US market.
“We focused on improving the platform and creating a multi-touch attribution model,” said Zhovtenko. “When you sell a complex product, one touchpoint is not enough. RedTrack allows businesses to see the entire sales funnel and understand each interaction.”
Zhovtenko has been working in digital marketing since 2000. He created his first product for analytics and data consolidation for media buying back in 2004 for the internal needs of the company where he worked. The product lasted three months until it stopped working due to the large amount of data. In 2020, the startup received an investment of $500,000 from the venture fund Genesis Investments together with a Lithuanian fund.
According to LinkedIn, the company employs 45 specialists. In 2021, the startup had 23 specialists.
In 2023, internet advertising revenue reached an all-time high of $225 billion, with $64.9 billion coming from social media advertising alone.
About RedTrack
RedTrack is an AI-powered media analytics and automation platform that helps e-commerce businesses track, measure, and optimize their advertising campaigns. The platform provides a comprehensive suite of features, including multi-touch attribution, conversion tracking, and automated reporting. RedTrack integrates with all major advertising platforms, including Facebook, Google, TikTok, and Shopify.
About Lead Ventures
Lead Ventures is a venture capital firm that invests in early-stage technology companies. The firm has a strong focus on the Baltics and CEE regions. Lead Ventures is committed to supporting entrepreneurs who are building innovative and disruptive businesses.
About InstaVC
InstaVC is a venture capital firm that invests in early-stage technology companies. The firm has a strong focus on the Baltics and CEE regions. InstaVC is committed to supporting entrepreneurs who are building innovative and disruptive businesses.
About IronWolfCapital
IronWolfCapital is a venture capital firm that invests in early-stage technology companies. The firm has a strong focus on the Baltics and CEE regions. IronWolfCapital is committed to supporting entrepreneurs who are building innovative and disruptive businesses.
About Balazs Gandera
Balazs Gandera is an angel investor and entrepreneur. He is the founder of several successful technology companies. Gandera is a strong supporter of the startup ecosystem in the Baltics and CEE regions.
