[TechUkraine&GIZ – UAcreativeindustries] Entertaining Christmas VR-performance Vartovi Mriy by Sensorama Lab

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Have you seen VR performance based on the offline show?

Meet the project Vartovi Mriy: in 2017 Ukrainian company Sensorama Lab presented a unique project Vartovi Mriy – the entertaining Christmas VR-performance showing an exciting fairytale for both children and adults.

The client of the project Ukrainian media group StarLightMedia (includes TV-channel STB, ICTV, Novy kanal, M1, M2, etc) had a goal to create a VR-show based on the already-existing offline performance: 90-minute video had to be turned into a 7-minute performance with maximum resemblance to the offline-show in order to attract the greatest possible number of viewers around Ukraine.

Sensorama team with in-depth expertise and using Maya, 3D Max, Nuke, After Effects technologies provide the following solution to tackle the problem during implementing the project:

  • VR-adaptation of an offline show and 3d modeling from scratch
  • Time-shortage: adaption of scenario together with Starlight studio from 90 to 7 minutes
  • The necessity to make the show portable and demonstrate it to as many people as possible
  • Chroma keying shooting, post-processing

The ready-to-show VR-performance Vartovi Mriy was viewed by more than 12 000 people in 15 Ukrainian cities within 1,5 months. The collective experience was made possible through Univrsee – a self-produced platform for VR content publishing, distribution and screening.

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