Digital clothing marketplace DressX, founded by Ukrainians Daria Shapovalova and Natalia Modenova, has raised $15 million in investment. This is reported by VentureBeat.
The DressX catalog contains more than 3,500 pieces of digital clothing from well-known designers under its own brand. The funds raised will help the company scale its vision of the future of fashion, ensure the interoperability of digital fashion assets offered by DressX, and improve the performance of the DressX app and the non-fungible token (NFT) market.
DressX is a women-led and women-founded company.
The founders Shapovalova and Modenova grew up in Kyiv, graduated from the Institute of Journalism at the Shevchenko National University of Kyiv at different times, and were at the origins of the popular Mercedes-Benz Kyiv Fashion Days in the 2010s. Yulia Krasniienko is in charge of products at the company.
The startup’s core team is based in Los Angeles. All members of the founding team have extensive experience in fashion and technology.
The company also hopes to develop a community and collaborate with social media, gaming, and other virtual platforms to continue to be the premier digital fashion provider in the meta space.
“We are committed to continuing to build and scale DressX’s vision for the future and introduce new features and use cases for digital fashion with the support of Greenfield. As we build DressX as the ultimate destination for creators, brands, and consumers, we are proud to partner with this crypto investor, seeing this event as the next big step towards bringing a meta wardrobe to every person in the world,” said Daria Shapovalova, CEO of DressX, in a statement.
In July 2021, it announced that it had raised $2 million. This happened as part of a seed round of venture capital investment. In August 2021, the app for mobile phones was released in the App Store.
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